rokenbok came to us before their incredible product even had a name, so Euro Style was involved at every stage for the birth of this brand. From naming strategy sessions to packaging design, photography, merchandising and tradeshow exhibits—even consumer studies—the entire process was truly a team effort. This high-end toy required a name and look that was unique and screamed fun! Our involvement didn’t stop there.
This line was introduced in specialty stores. Features and benefits were highlighted without distracting from the visual appeal to really stop consumers in their tracks. The toys have a “wow” factor and the packaging highlights that.
When the line was ready to make a break into mass retail the product packaging required an overhaul; the complex product required packaging that would speak
Having a consumer catalog for a complex product demanded photography and illustrations that communicated the “wow” factor.
This shelf catalog educates the consumer and gets them excited about the intricacies of this line.
A cohesive corporate identity was designed to be professional yet fun and original.
Marketing collateral is invaluable when it communicates a clear, consistent message.
Plan books were created to show off the Rokenbok System's flexibility and ease-of-use.
Mimicking the motion of the toys, this poster is both fun and functional. Kids love the action packed front and the back is a useful cross-selling tool.
A trade show exhibit and in-store displays were designed to entice buyers and consumers by allowing them to see and test the product.