Table Mountain

table mountain Table Mountain’s Dried Beef Steak brand has brought the tradition of South Africa’s biltong into America’s heart. The complete rebranding was a labor of love and the result is a cohesive look that is as bold as their product. Euro Style was involved from day one.

This ecommerce site is designed to maximize sales and send a positive and consistent message about the brand. The top priority was to create a simple navigation and easy checkout. Together our designers and developers created a site that is both functional and visually appealing.

The packaging needs to quickly communicate that this product is not beef jerky, it’s better than beef jerky. With a subtle Americana approach, this once foreign product becomes approachable to even the most skeptical jerky lovers. The unique diecut sets it apart from the competition and clearly identifies the quality of the beef.

A great library of images was an immediate necessity. We got to work on casting, styling and planning. Euro Style was on set with art direction, a team of stylists, makeup artists and a top lifestyle photographer. Our first use for the images was a calendar for the product launch. Our models couldn’t get enough of the Dried Beef Steak on set!

Table Mountain is proud of their Dried Beef Steak brand and they want the world to know it! This wrap pulls out all of the stops and attracts the right kind of attention.