Earn Your Buyers’ Trust

Secret #1 – Become an Expert.
Before you can be a success on the shelf you have win the heart of the retail buyer. Buyers have a vested interest in the retail success of the products they bring to the shelf. They want to back a winner. At times this can lead to over-cautionary behavior on their part. To overcome potential obstacles on your trip to the shelf, demonstrate your expertise in identifying industry trends and consumer buying habits. Show that you know what appeals to the buyers customer base. When you are recognized as an expert, the buyer develops greater confidence in what your are bringing to market.

Believe it or not, expertise is not out of reach. Rely on your agency as a resource, most of what they produce for you is based on extensive research into the market, trends and consumers.
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Is your trade show presence WORKING for you?
With over 25 years of strategic branding experience, Euro Style has a few secrets up their sleeve for making the most out of trade shows for your brand. We’re ready to share a few with you.

Secret #1 – Be Bold! Get Creative!
Feel like you’re going into your trade show empty-handed? Even without new products or initiatives ready to debut, take a page from the Hollywood playbook and create excitement by hinting at what’s ahead for your product line and your brand.

A little creativity can help build anticipation for what you’re working on and keep your brand on the buyer’s radar. Prince Lionheart faced this exact situation at the ABC show and used it to their advantage. What they did succeeded beyond all expectations and made them the talk of the show.
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The ABC Kids Expo is just around the corner!
October 14th to 17th
Euro Style will be at the show catching up on the latest news and touching base with our clients — old and NEW! One of our favorite things to do every year is to offer free brand evaluations at the show. It’s the perfect time to review and compare your brand with your competition. If you’re interested, get in touch, now or at the show, so we can fit you in the schedule. Drop us a line at stayintouch@eurostyle.com or give us a call at 858-274-6282.

The 2012 Chef Works catalog makes a bold statement
The standard has been set. The anticipated release of Chef Works’ 2012 product catalog features remarkable photography, impeccable design and incredible models. Popular chefs from some of Southern California’s most esteemed restaurants were thrilled for the chance to model their favorite Chef Works’ pieces during our four day, multiple location photo shoot.
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Tommee Tippee is vendor of the year at Babies R Us!
When this successful British product line was ready to launch in the US they called on Euro Style for up-to-date decorative designs. They were also looking for the “added touch” that would appeal to today’s Moms in the US. The styling earned the line an exclusive spot on the shelves at Babies R Us.
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Chef Works makes a splash with new Color Collection
With roots dating back to the 1960s, Chef Works is a global leader in culinary apparel. They are innovators who remain resolute in their mission to manufacture and distribute high-quality products.
Available in over 30 countries around the world, this global brand aims to exceed expectations.
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